“ There will be no further explanation, there will just be REPUTATION.”
Role: Designer
Keywords: Music, Redemption, Bold, Lust
Skills: Branding, Layout, Art Direction
Taylor Swift released the album Reputation on November 10, 2017. The album reflected her life at the time through themes of new romance, lust, her emergence from a year hiatus following a public dispute with peers , and her response to the overwhelming hate associated with the drama. Reputation was her statement to society that she was over caring what people had to say about her. My piece is a reinterpretation of this album. My redesign includes the cover, back, centerfold, inner sleeve, social media social good component, vinyl sticker, Spotify banner, and Apple Play screen. My piece is intended to take ideas from the original cover and create something that better reflected the music and energy of the album through my lens.
Software Used: Adobe Photoshop, Adobe Illustrator, Procreate, Adobe Indesign
Deliverables: Front and back covers, 4 vinyl label stickers, Tour Poster, Centerfold and Spine, Inner Sleeve, Spotify Banner, Merchandise set, Social Good component Instagram carousel, and Apple Music play screen
Mockups of Spotify promotional banner and Apple play screen.
As an extra level of realism I wanted to add a merchandise set drop that collaborated with an organization that I felt aligned with Taylor Swift and her life at the time the album was released. Three months prior to the album coming out the artist won her $1 counter suite against the man who assaulted her and then sued her for $3 million dollars. The National Alliance to End Sexual Violence felt perfect as an imitation collaboration, as well a way to reflect Swift's philanthropic nature and passion for speaking out for what she believes is right. The Instagram carousel was created as a way to bring life to promotion of the merchandise set and partnership.
